Kikkoman キッコーマン
日本の食品ブランドとして初めて北米でMDライセンス活動
First Ever Licensed Merchandising Program for
a Japanese Food Brand In North America
キッコーマンは初めて日本の食品ブランドとして北米でのMDライセンスを行なっている。マスターエージェント株式会社タクトコミュニケーションズはキッコーマンをブランドエクセテンション手法でライフスタイルプロパティとしてライセンス活動を管理し、米国内でライセンシングプログラムを実施するのはサブ・エージェントのBradford Licensingとなる。弊社はこのプロジェクトのはじめから共同プロデュースし、コンサルタントとして全体的にサポートしている。
Kikkoman is the world-renowned Japanese food manufacturer and #1 soy sauce producer. Bold flavor profiles continue to trend as consumers demand more authentic ethnic cuisine. Kikkoman is one of the top food brands associated with Japan and Asia, fusing flavor and lifestyle to match the times and enhance the consumer experience.
In blending tradition and innovation and just like Kikkoman’s slogan of “Seasoning Your Life”, it is set to stimulate and enrich licensees and retailers alike, while seasoning the life of the consumer.
ZenWorks co-conceived the project that led Kikkoman to became the first Japanese food brand to embark on a lifestyle-based brand extension licensing program in North America. ZenWorks partners with the master agent, Tact Communications, to guide the North American lifestyle-based brand extension licensing program for Kikkoman via its North American sub-agent, Bradford Licensing.
地域：北米 Territories: North America © Kikkoman Corporation. All rights reserved.
Kikkoman is the world-renowned Japanese food manufacturer and #1 soy sauce producer. Bold flavor profiles continue to trend as consumers demand more authentic ethnic cuisine. Kikkoman is one of the top food brands associated with Japan and Asia, fusing flavor and lifestyle to match the times and enhance the consumer experience.
In blending tradition and innovation and just like Kikkoman’s slogan of “Seasoning Your Life”, it is set to stimulate and enrich licensees and retailers alike, while seasoning the life of the consumer.
ZenWorks co-conceived the project that led Kikkoman to became the first Japanese food brand to embark on a lifestyle-based brand extension licensing program in North America. ZenWorks partners with the master agent, Tact Communications, to guide the North American lifestyle-based brand extension licensing program for Kikkoman via its North American sub-agent, Bradford Licensing.
地域：北米 Territories: North America © Kikkoman Corporation. All rights reserved.
